Friday 20 June 2008

Yes, we will have no bananas

OPINION
FIRST OIL, NOW BANANASYes, we will have no bananas
Dan Koeppel is the author of "Banana: The Fate of the Fruit That Changed the World."


Once you become accustomed to gas at $4 a gallon, brace yourself for the next shocking retail threshold: bananas reaching $1 a pound. At that price, Americans may stop thinking of bananas as a cheap staple, and then a strategy that has served the big banana companies for more than a century - enabling them to turn an exotic, tropical fruit into an everyday favorite - will begin to unravel.The immediate reasons for the price increase are the rising cost of oil and reduced supply caused by floods in Ecuador, the world's biggest banana exporter. But something larger is going on that will affect prices for years to come.That bananas have long been the cheapest fruit at the grocery store is astonishing. They're grown thousands of miles away, they must be transported in cooled containers and even then they survive no more than two weeks after they're cut off the tree. Apples, in contrast, are typically grown within a few hundred miles of the store and keep for months in a basket out in the garage. Yet apples traditionally have cost at least twice as much per pound as bananas.Americans eat as many bananas as apples and oranges combined, which is especially amazing when you consider that not so long ago, bananas were virtually unknown here.
http://www.iht.com/articles/2008/06/18/opinion/edkoeppel.php











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